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The 4Cs of Diamonds — Cut, Colour, Clarity, and Carat — determine a diamond’s quality, beauty, and value. Understanding the 4Cs empowers you to make an informed decision, ensuring you select a diamond that fits your budget while meeting your expectations for brilliance and sparkle.
We’re here to guide you through each factor, so you can shop with confidence. Explore the Gemological Institute of America (GIA) interactive tool below to see how each element influences a diamond’s appearance.
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Take 20% off your first order
Enter the code below at checkout to get 20% off your first order